Only the objects that remain over the time can be defined ICONS. In 1999, Graziano Mazza has created the “ oxford without laces”, also reivented by other very well known brands. But the original is always and only PREMIATA.
The ability to create freed from any prejudice. The art of creating ahead of its time, in a perfect balance between innovation and tradition, is closely linked to the ability to convey emotions. Graziano Mazza always says “... the most difficult thing in making the difference is the skill to do it...with the simplest things ...”.
Since 1885, the “know-how” has led the development of the product. The craftsmanship of the original “handmade” has evolved over time with the use of modern technologies. One thing has not changed and is the research on the “ Made in Italy” quality.
Designing new ways is the result of a creative soul that gives more value to its visions than to the reasons of the Market. It is this creative expression that makes PREMIATA unique and hard to classify.
Tell it like it is, alwyas: this has been the main focus for the research in PREMIATA. Every piece of leather, every single pair of shoes have the specific purpose of transmitting always the same aesthetic values, with a unique voice.
Not having “mental borders” in the creativeness and the continous confront with different cultures, has allowed Premiata style to be recognized and appreciated by the most important buyers in the world like excellence of MADE IN ITALY
1885
Nazzareno Mazza start shoes production
The statue of the liberty arrives in New York from France, forged by Gustave Eiffel
1955/60
Around 1960 borns the brand “Endless”
In Liverpool, the Beatles born. Fellini directs “La Dolce Vita”
1981
Graziano Mazza, Vincenzo’s son, starts to lead the company and he industrializes the production
In London the marriage between Prince Charles and Lady Diana is celebrated. Villeneuve brings back the Ferrari on the top of the F1
1991
Born “Premiata” as a brand. It is the beginning of experimenting new processes: the washed shoes, the distressed look, etc...
The South African government abolished the last race laws still in force: thus ends the Apartheid
1996
Graziano starts the production with rubber soles. The sneaker line and the womens’s collection born
The “Perestrojika” from Gorbaciov renews and deeply changes the Soviet Union
1999
Graziano buys a new shoeNazzareno Mazza, valente artigiano, continua a produrre calzature factory and the brand “Eva Turner”
The Kyoto Protocol is signed, Dario Fo won the Nobel Prize for Literature
Innovating the Company in accordance with the family tradition.
The most valuable constructions, the maniacal attention to details, the continuous development of lasts, experimenting with treatments and finishing, technical research, the development of new leathers, the training of new workers: all of these are the very essence of PREMIATA.
Premiata sneakers are real objects that melt cutting-edge design and minimalist expression. Each model comes with only one purpose: combine the PREMIATA taste to the best technical characteristics of sports shoes, among all the lightness. The Premiata snekaers are distributed only in the best Stores in Italy and worldwide.
Note that: You may lose the items in your cart and items pricing may vary across countries.
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